How to Start Selling on Amazon Australia (2025 Guide)

Looking to grow your business and reach more customers by selling on Amazon Australia? With 300+ million global users visiting the e-commerce site each month, it’s a great way to increase visibility and drive sales. Both locally and internationally.

In this guide, we’ll detail the essentials for getting started as an Amazon seller, covering products, prices, fees, and more.

There are also a few tips and tricks, like creating a free Wise Business account to receive your Amazon payouts in multiple currencies without the typical conversion markups.

Table of contents
How does selling on Amazon work How to start selling on Amazon How much does it cost to sell on Amazon? Best selling products

How does selling on Amazon work

How to sell on Amazon Australia? It’s simple. After registering your business as a seller, you then choose a selling plan — either Individual or Professional. From there, you can begin listing your products on the marketplace.

Amazon provides all the tools and information you need to create compelling product listings. You can also use your seller account to handle orders, track sales, manage inventory, and access data dashboards and reports for analytics.

When a product sells, you can either ship it yourself or let Amazon do it through the FBA (Fulfilment by Amazon) service. And finally, at regular intervals, you’ll receive payments from Amazon for the products you’ve sold.

Here’s a quick step-by-step guide for what to expect:

1. Register as a seller by providing business details
2. List your products
3. Sell products
4. Choose a fulfilment method
5. Manage sales and inventory via the Seller Central dashboard
6. Get paid by Amazon minus selling and referral fees

Who can sell on Amazon

Most businesses can sell on Amazon. However, you will need to provide a few business and personal details when you sign up. These include:

• Business - Your business name, address, and Australian Business Number (ABN).
• Personal - Your full legal name, country of birth and citizenship, and residential address

This means that startups and solo sellers must set up their businesses properly first.

Amazon isn’t a way to fast-track or bypass the process of legally starting a business in Australia. For example, Amazon recommends getting an ABN even if you’re just starting out¹.

Once you’ve submitted all the relevant details, the final step is to verify your identity with a government-issued ID and selfie photo. This will then be checked and approved, after which, you’re free to start selling.

How should I price my products on Amazon?

It’s important to do your research before pricing your products ready for sale on Amazon, to make sure you’re covering your costs and making a decent margin.

Start by calculating all your costs. This includes the cost of goods, packaging, shipping, and Amazon fees (like referral fees and fulfilment charges if you’re FBA). Now you’ll have a good idea of a minimum price you need to set to break even and eke out a profit.

Next, research the competition. Look at similar products in your category — what are they charging? And are they offering discounts or items in a bundle? Your price needs to reflect value while being compelling enough to attract clicks in Amazon’s search results.

Also, keep in mind that pricing on Amazon is dynamic. You will need to adjust your price over time based on shifts in demand or costs.

How to start selling on Amazon

Here’s what you need to do to get your Amazon seller account set up, and list your first products:

1. Go to the Amazon seller hub and sign into your account. You can set up a new account if you don’t already have one.
2. Choose a selling plan.
3. Enter all your business information, including phone number and business address. Important: your business name will need to be unique.
4. Set up billing information.
5. Choose categories for the products you want to sell, and the number of different products you plan to list.
6. Wait for Amazon to verify your account. You may receive a call from an Amazon representative to complete the process.
7. Create your first product listing by uploading an inventory file or using Amazon’s tools, adding products one at a time to the Amazon catalogue.
8. Get your products ready for sale, with labelling and appropriate packaging for shipping.
9. If using the Fulfilment by Amazon service, ship your products to the relevant Amazon warehouse.
10. Complete your sale and get paid.

How to sell on Amazon USA from Australia

Amazon Global Selling lets you sell internationally across multiple regional online stores, including the USA (amazon.com)². You’ll still need to register for the USA Amazon Marketplace — you’re not enrolled automatically.

It’s then a case of building out your offerings, similar to in Australia. Here’s what’s involved:

• Read up on and comply with local tax rules, regulations, and laws in the USA.
• List your products using the Amazon Build International Listings (BIL) tool.
• Handle international shipping yourself, or send it to one of Amazon’s global fulfilment centres to let FBA pick, pack, and ship it.
• Manage customer support and returns for US customers yourself or via Amazon.
• Use a multi-currency account to save on USD to AUD exchange rates and fees.

How to sell on Amazon without inventory

You don’t need an inventory to sell on Amazon. You can, for example, use a third party logistics company or forward your orders to a dropshipping supplier. This is useful if you’re just starting out.

Amazon lists four ‘ideas’ for selling without having to manage stock yourself³:

• Dropshipping where you partner with a supplier who ships products directly to the customer.
• Amazon Merch on Demand for creating fashion items and accessories that Amazon then prints and ships to the customer.
• Amazon Kindle Direct Publishing for self-publishing books if you’re a writer.
• Amazon Associates Program for affiliate marketing, where you earn referral fees for promoting products rather than selling them

However, Amazon Australia has quite a strict policy for drop shipping⁴, so make sure to read it in full before you start.

For example, it’s against the rules for any packaging or invoices to mention any supplier or company other than your own, as this creates confusion for customers⁴.

How to sell ebooks on Amazon

You can publish and sell ebooks using the Amazon Kindle Direct Publishing (KDP) platform. It’s free to use, and you can earn up to 70% in royalties⁵.

Here’s how it works:

1. Go to Kindle Direct Publishing and create a free account
2. Prepare your ebook file in an appropriate format such as EPUB or .docx
3. Create a cover and enter your book details — title, author name etc.
4. Set the pricing and royalty option⁷
5. Select the Amazon marketplaces where you want the ebook to appear
6. Publishing your book — it usually goes live within 72 hours

KDP is an international storefront not tied to one marketplace, such as Australia, so you’ll have global reach.

How to sell digital products on Amazon

Third-party sellers aren’t allowed to sell digital products on Amazon. It only supports several digital product categories through Amazon’s own platform and services:

• Ebooks through Kindle Direct Publishing
• Music through Amazon Music for Artists
• Select software and apps via Amazon’s App Store

Use a business bank account for receiving payments

If you’re selling on Amazon, it’s a good idea to have a business bank account to separate your income and expenses from your personal finances. It will also make it easier to keep tabs on your transactions and create accurate financial reports during tax season.

As an alternative, the Wise Business multi-currency account allows users to receive money in multiple currencies where conversions happen at the mid-market rate with no hidden markups.

What's more, you'll benefit from the following with a Wise Business account:

• Free to register — Hold and convert between 40+ currencies. Send to 140+ countries
• Debit cards for you and your team, which you can use in 150+ countries
• Multi-user access for team members, with ways to control and manage permissions
• Pay up to 1,000 recipients at once with the Wise batch payments feature
• Integrate with your favourite cloud accounting solutions like Xero, Quickbooks, and more
• Get account details to receive in 8+ currencies for a one-time fee of 65 AUD

Sign up for the Wise Business account! 🚀

How much does it cost to sell on Amazon?

If you’re wondering, is selling on Amazon free? No, it’s not. Amazon sellers pay a mix of fixed and variable fees⁶. Understanding these costs before you price and list your products will help you run a profitable store.

Here’s a quick general rundown:

Category	Cost
Plan	$0.99 per item or $49.95 per month
Referral fee	6% to 15%
Closing fee	$1 per media item sold
FBA fees	$4.27 to $64+ fulfilment fee, $30.80-$41.80 storage fee

Selling plans

Amazon offers two selling plans – Individual or Professional.

• Individual plan - $0.99 per item sold excluding Goods and Sales Tax (GST)
• Professional plan - $49.95 per month excluding GST.

Amazon recommends opting for Individual when selling fewer than 50 items a month⁶ — any more and you’ll spend more than the monthly fee for the Professional plan.

However, Individual is very limited in terms of features. You only get to add new products and use the FBA fulfilment service.

With professional, you get lots of pro features and advanced selling tools including bulk listings, inventory reports, and API integration.

Referral fees

You’ll also need to pay a referral fee for each item sold. This rate ranges from 6% to 15% depending on the product category and the sale price⁶. Here are a few examples for Amazon.com.au:

• Physical books - 15%
• Clothing and accessories - 10% for products priced $20 or less, 13% for products prices over $20
• Furniture - 12%
• Jewellery - 15% for price up to $200, plus 5% for any portion above $200
• Office products - 13%
• Power tools - 7%
• Video games - 9%

You can get a full run down of referral fees on the Amazon Australia seller fees page.

Closing fees

There’s also a closing fee for media items such as books, video games, and DVDs⁶.

• Closing fee - $1 per media item sold

Fulfilment by Amazon (FBA) fees

The FBA fees cover fulfilment and storage costs⁶. There are multiple product size tiers for both envelopes and parcels with the fees based on product dimensions, weight, and price.

• Fulfilment fee - $4.27 to $64.09+ depending on the size and weight of the item.
• Storage fee - $30.80 per cubic metre from January to September and $41.80 per cubic metre during the busier pre-Christmas period from October to December.

Other fees

If you handle storing and shipping products directly to customers, you’ll need to cover all the expenses for postage and packaging. And all the costs listed are prior to GST, which you must calculate for tax purposes if you are registered for GST in Australia.

If you plan to use Amazon to sell products worldwide, you must take into account any taxes or customs regulations for the countries you want to ship to.

Amazon has a handy revenue calculator to help compare fulfilment options and seller fees for the products you plan on selling.

Best selling products on Amazon in Australia

Need inspiration? Amazon’s best sellers are a great guide for what’s currently popular. While buying trends change, there are some products that consistently perform well in the Australian marketplace.

Best selling products for 2025 include:

• Home - Kettles, toasters, households cleaning sprays
• Clothing, shoes and accessories - Boots, slippers, gym clothes, travel suitcases, compression package cubes and storage
• Beauty - Body washes, sunscreen products, moisturisers, shampoos, mascara, antiperspirants
• Electronics - Batteries, universal travel adapters, power banks, media sticks, USB charging stations, Kindle devices, smartphone screen protectors
• Garden - Indoor thermometers, potting mixes, fly traps, pest bait traps, BBQ cleaners

Amazon Australia lists 30 product categories on its best sellers page, which is updated frequently based on sales.

Understand your business before getting started

Selling on Amazon is a great way to expand your business or start selling products online as a drop shipper or freelance writer. With low upfront costs and a huge global customer base, it’s almost unmatched in its ability to reach buyers quickly, at scale.

Just make sure you fully grasp the platform’s fee structure and fulfilment options before you get started. And as always, don’t overlook the essentials for business — getting an ABN, filing taxes etc. Wise can help here with its multi-currency account features that allow you to receive Amazon payouts and manage international income.

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Sources:

1. Amazon Australia - What is an ABN? What is an ABN
2. Amazon Australia - Global Selling
3. Amazon - How to sell on Amazon without inventory 4 ways you can sell on Amazon without inventory
4. Amazon Australia - Drop shipping policy
5. Amazon - Kindle Direct Publishing Earn more with direct publishing
6. Amazon Australia - Selling FeesSelling plans, referral fees, closing fees, fulfilment fees
7. royalty option